Upload a transcript of your video in English and Spanish.Ībout 38 million people in the United States speak Spanish. And don’t forget to check your links to make sure they’re going to the right place! 7.
HOW TO UPLOAD A YOUTUBE VIDEO TO MY FRONTPAGE HOW TO
It’s amazing how many people don’t know about video annotations – we were telling nonprofits how to use them all the way back in 2009! Annotations should come up at least 30 seconds into your video and right before the end of the video and should provide a link where people can take action. Take advantage of the nonprofit annotations on YouTube. PETA does a good job of video description storytelling in their video “Circuses in 60 Seconds Flat.” 6.
Be entertaining, and remember that the description area is not the place to hit messaging points. In your video description, consider telling people a story instead of describing what’s happening in the video. Keep in mind that what people are searching isn’t always an accurate description of the video. Your constituents are using YouTube as a search engine – so you should be too! Think about what your supporters are searching, and make sure those keywords are included in your video tags. Here are a few good title examples from YouTube star PewDiePie for Charity Water and the Sierra Club.
( Upworthy headlines are a good source of inspiration.) And try to keep it brief – a shorter title that doesn’t get cut off is better for click-throughs. Make your title viewer-centric, and think about what would make you want to click on a video. Your video title should not necessarily describe your video in a way that makes sense to your administration. Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. If you allow YouTube to automatically choose your thumbnail, it probably won’t be very interesting. It makes your organization look up to date, current and relevant, and puts the video at the center of the YouTube user’s attention. People looking at your organization’s YouTube page should be seeing your most current video. Right after you’ve added your video to YouTube, make sure your video the featured video on the front page.
Here are 9 ways to increase the views of your organization’s video on YouTube without spending extra money on digital advertising: By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch. What’s the first step to pulling people in? Your video has to be seen! As the world’s second largest search engine (right after Google), YouTube is a great way to be found. But you have to pull people in emotionally first – make them laugh, make them cry, or make them think about something in a new and interesting way. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. This means that nonprofit videos need to be entertaining – not just informative. As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. If the goal of your video is to rack up YouTube views, you have some tough competition.
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